Augmented Reality Coke Photo Booth

Company: KESCH digital
Platform: EasyAR/Unity/Windows
Role: PM, Developer
Period of Time: 2019
For the yearly summer promotion of Coke Zero we created a new photo booth system where people receiving their cans can take a photo. Aligning with the ad subject of “enjoying both” Coke and Coke Zero we created a Windows based photo booth that mirrors the live camera image and replaces the Coke logo on one side with the Coke Zero logo on the other. After detecting the logo the countdown for picture taking starts. After the image is uploaded to our own photobooth backend a dynamic branded QR code is created that leads the visitor to a specially designed landing page where he can share it. Also he can get a special Code for the Coke App that can be redeemed for some goodies.

Leave a Reply

Your email address will not be published.